The Telluride Tourism Board's Spirit of Tourism Achievement Recognition (STAR) awards recognize community members for excellence in promoting and retaining tourism to the destination.
The third annual STAR Awards will be announced at the TTB's Annual Meeting on Tuesday, June 12 at the Sheridan Opera House at 3 p.m.. The STAR Awards will focus on three tourism focused areas: Service, Marketing & PR and the Destination SuperSTAR. Prizes ranging from Ride Festival tickets to an ad in the Visitor Guide will be awarded to the winners. Candidates can be nominated by colleagues or self-nominated, based on the following criteria: ServiceSTAR: The ServiceSTAR will be awarded to a candidate who has offered an exceptional level of service to a guest, in one instance or continually through the year. The ServiceSTAR gives the guest a lasting positive impression of the destination by a simple or elaborate gesture of customer service. The ServiceSTAR will receive two tickets to the Ride Festival + $500 in Mountain Money at Telluride Ski & Golf.