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TTB: Telluride's Indie Businesses Encourage Visitors to Take a Piece of the Mountains Home



Media Contacts:

Elyse Eisen / 646.442.6767


Ashley Norman / 646.442.6777




Telluride, Colo., January 8, 2013 – As one of the top ski towns in the nation and the festival capital of the Southwest in the summer, Telluride is often defined by its outdoor activities. However, Telluride’s locally grown and independently owned businesses play a significant role in creating an experience that’s truly “Made in Telluride.” This winter, visitors are encouraged to take a stroll downtown and around Mountain Village to savor a taste of Telluride and hopefully find a piece to bring home. 


Ski buffs looking for a custom experience can get their fix with a pair of Wagner Custom Skis. Founded by Pete Wagner in Telluride in 2006, Wagner builds just a few of the world's best skis and snowboards each month, each unique and designed for the specific rider using their Skier DNA design software. Wagner Skis are crafted using the world's finest raw materials, and all parts are shaped and assembled in the world's greenest ski factory, which runs entirely on wind and solar energy. Telluride visitors can check out Wagner Skis in Mountain Village at Bootdoctors and Telluride Sports.


Visitors more focused on après ski can head for CashmereRED, an upscale boutique specializing in Scottish cashmere designed specifically for the store. Experienced fashion consultants assist shoppers in selecting pima cotton knitwear and custom sweaters to keep them chic and warm. Those who wear their heart on their sleeve can also do so on their hats, hoodies and sweatshirts thanks to Big Colorado Love. The company, whose products feature the logo of a heart on the state flag, was born out of Beth and John Kelly’s love for the state and helping others. Ten percent of profits from their products, which can be purchased in Telluride atMèlange or online at, are donated to Colorado-based charities. 


For a glimpse of the vibrant arts scene in Telluride, guests can stop by Mèlange, a contemporary art/design boutique run by working artists. This art studio is a space for creation and generates revenue for local and Colorado artists. Pick up handcrafted artistic creations including jewelry, clothing, functional and traditional art pieces. 


Those seeking a true taste of Telluride can satisfy their sweet tooth at Telluride Truffle, offering freshly handmade chocolates with Colorado organic cream and fine liquors that are inspired by the Rocky Mountains with names like Powder Day, First Tracks, Snowcapped and Rocky Top. Visitors who step into Telluride Olive Oil can taste more than 70 infused oils and balsamic from around the world, and shop spices, salts and exotic culinary specialties. Visitors who can’t decide can take home Telluride Gift Baskets full of Colorado’s finest artisan products like Colorado wine, cheese, roasted coffee, chocolates and baked goods.


For more information or to book a Telluride vacation, visit or call 888-605-2578.


About Telluride 

Nestled within Southwest Colorado’s dramatic San Juan Mountains, Telluride, Colorado, (elevation: 8,750 ft.) is known for its world-class alpine skiing, awe-inspiring landscapes and vibrant summer festival season. The former mining town lies in a box canyon, surrounded on all three sides by 14,000-foot peaks, providing the ideal environment for hiking, mountain biking, trail running and other outdoor activities. Telluride is linked to the neighboring Mountain Village (elevation: 9,540) by a free, scenic gondola – the only transportation system of its kind in North America. For more information or to book a Telluride vacation, visit or call 888-605-2578. 



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