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10 Reasons to Shop in Telluride and Mountain Village this Winter


Regardless of whether you’re a local, part-time resident or visitor to Telluride, it’s time to drop that computer mouse and revisit the days of yore. Wander through Telluride and Mountain Village's stores and rediscover how holiday shopping felt before the World Wide Web captured our credit cards. Here’s ten good reasons to take your list to these streets:

1. Noel Night & Jingle Jam: The first Wednesday of every December is Noel Night, a full day and evening of discounts in Telluride shops. If holiday traditions appeal to you, this one has been in place as long as I can remember. Discounts take various forms: drawings, Wheel-of-Fortune-style spins, Magic 8 Ball shakes or old-fashioned sale prices. There is often free sugary treats and warm beverages to fuel the purchases, and it’s an evening of good cheer and community socializing. Noel Night falls on December 2 this year, and Mountain Village hosts a similar evening called Jingle Jam on December 11. Both of these options beat walking around like a zombie in a mall.

2. Identity Theft: According to numerous online sources, roughly 10 million Americans are victims of identity theft each year. This number is on the rise. Does that make you want to send your credit card number into cyberspace?

3. Convenience & Savings: Mountain Village and Telluride are pedestrian friendly and linked by a free gondola ride. There are few parking hassles or fees. And if you’ve got someone finicky on your list, returns are far easier (and cheaper) when you don’t have to repackage them and wait in line at the post office. Additionally, most local stores offer free gift wrapping.

4. Thursdays: This winter, Telluride shops have almost unanimously banded together to keep their doors open until 8 or 9 p.m. on Thursdays. The goal is to create a groundswell of shopping and dining on these evenings. Art Walk, an opportunity to explore local galleries by night, also takes place on the same evenings. It will be a fun evening to bounce around town.

5. The economy: Times are tough. Circulating money through Telluride helps everyone.

6. Telluride Artisan Guild Bazaar: The Telluride Community for the Arts and Humanities hosts this annual bazaar. It couldn’t be more aptly named because the variety of goods is astounding: Over 30 booths are filled with local arts, crafts and foods that range from soap or chocolate to housewares and holiday wreaths. The bazaar runs December 4 though December 6. Hit the TAG link above for the details of place and time.

7. Local Goods: The TAG Bazaar isn’t the only place to find locally made merchandise. Many shops in town and Mountain Village offer unique items from the area. The bookstore sports an entire case of Telluride authors; many galleries sell art and jewelry made by regional artists; and countless other craft and clothing items made by industrious and talented Telluriders can be found. 

8. Human Connection: While anonymity may have its advantages in a few applications, there’s something heartwarming about a shop owner or sales clerk who knows the person on your shopping list. This small-town element means that you’re not alone when picking out a gift. A second opinion or even inspiration for a tough-to-shop-for person is surely welcome. And if you’re not from around here—or if your friends are obscure—these folks are still willing to offer advice. An interaction with a warm and friendly human is, well, let’s face it, nice.

9. The Environment: By walking (which doesn't contribute to green house gas emissions) into a local store and making a purchase, you’ve omitted unnecessary packaging for shipping. By shopping for something made locally (see numbers 6 and 7 above), you’ve also likely reduced the use of some fossil fuel.

10. Feeling Good: The bottom line is that shopping locally is the right thing to do because it feels good.

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