View All News

In the News:

Telluride Tourism Board: USA Pro Cycling Challenge Welcomes Back National Contest for Fans to Create Official Commemorative Poster



Media Contact:

Kiera Skinner, Telluride Tourism Board, 970.729.1132 or




USA Pro Cycling Challenge Welcomes Back

National Contest for Fans to Create Official Commemorative Poster


Contest to be Hosted on Facebook with Winner Announced April 16


TELLURIDE (February 13, 2012) – The 2012 USA Pro Cycling Challenge will again host a nationwide contest inviting artists to create unique event posters for not only each of the 12 host cities, but also a national event poster that will be seen throughout the world. All types of artists – professional, amateur, aspiring – are encouraged to let their creativity flow and submit their designs via the USA Pro Cycling Challenge Facebook page beginning today. Entries will be accepted until Friday, March 16, with the winners being announced on Monday, April 16.


Artists will have plenty to draw upon as the 2012 Pro Challenge route guides the world’s elite cyclists through some of the most picturesque settings in the country. Telluride will host the Stage 1 finish of the USA Pro Cycling Challenge on Monday, August 20, 2012.


“Being able to combine scenic backdrops, the intense competition of the USA Pro Challenge and the creative eye of artists should result in some of the most stunning portrayals of our sport we have ever seen,” said Shawn Hunter, CEO of the USA Pro Challenge. “The level of talent and creativity we witnessed with the submissions last year was so incredible that we knew this was something we had to do again in 2012.”


Once entries are submitted, the race’s thousands of loyal Facebook fans will have a chance to cast their votes for the three best posters for each host city and the ten best national posters. From there, a special panel of local judges will select the Telluride winner. Telluride judges include Mayor Stu Fraser, Kate Jones, Executive Director of Telluride Arts, Telluride icon Johnnie Stevens and Telluride Ski Resort CEO Dave Riley. Winners receive a cash prize in addition to having his/her poster produced and sold to race fans both online and onsite during the race August 20-26. A portion of the proceeds from the national poster will be donated to America’s Road Home.  The Telluride Local Organizing Committee has selected the San Miguel Bike Alliance (SMBA) as a local charity partner.  SMBA will receive $1 for each Telluride poster sale.


“The poster contest is a brilliant way to involve the community and build excitement prior to the event.” said Adam Black, president of the San Miguel Bike Alliance. “Proceeds from poster sales will be generously donated to SMBA, and that money will come back to the community in the form of events, trail projects and other cycling related activities.” 


All entries must be submitted via the USA Pro Challenge Facebook contest page (only online entries will be eligible).  This requires either that the artwork be in digital media format or that a digital photograph of the artwork be posted in accordance with the rules, terms and conditions adopted by Facebook.  Each file must be in JPEG format and otherwise comply with Facebook’s requirements for posting images.  Multiple entries can be submitted, but must be submitted at the same time.


“We are really looking forward to a great response to the call for submissions,” said Michael Martelon, president and CEO of the Telluride Tourism Board and local organizing committee chairman.  “With the breadth and depth of creative talent here, this is a fabulous opportunity for Telluride to show off its gift for art and design.”

This is a skill-based contest and chance plays no part in the determination of winners.  There is no fee to enter and no purchase is required.  Official rules for the program can be found at


About the USA Pro Cycling Challenge

For seven consecutive days, the world’s top athletes race through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure – more than two miles in elevation. One of the largest cycling events in United States history, the 2012 USA Pro Cycling Challenge will feature the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery.


Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012, a week proclaimed by Governor John Hickenlooper as “Colorado Cycling Holiday,” and travel through 12 host cities from Durango to Denver. More than 1 million spectators are expected to once again line the route to see if Levi Leipheimer will defend his title as reigning champion, while millions more around the world watch the race live on television and online through the Tour Tracker.


More information can be found online at and on Twitter at @USAProChallenge



# # #