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Telluride Tourism Board: Telluride Welcomes Ride The Rockies this Weekend


Media Contact: Kiera Skinner







Street Party will kick-off tour on Saturday with beer garden, live music and local vendors



Telluride, CO (June 4, 2013) – Over 2,000 cyclists from around the state and country will arrive in Telluride this week, taking their last ride in a vehicle before a week of pedaling 513 miles through southern Colorado.  The Telluride community will welcome riders, friends and family as the start town of the 28th Annual Ride The Rockies tour. 


This year, the route takes riders from Telluride to Cortez, Durango, Pagosa Springs, Alamosa, Salida, Canon City and ends in Colorado Springs.  Registration for the weeklong tour will begin in Telluride on Saturday, June 8, at Tour Headquarters at the Telluride High School from 1 p.m. – 7 p.m.  Children and parents from a few of Telluride’s Early Childhood Learning Centers will be selling snacks and refreshments during registration.  After registration, cyclists will celebrate the beginning of an exciting week at the kickoff Street Party on Main Street between Aspen and Fir from 1 p.m. – 9:30 p.m.


The Ride The Rockies Street Party will showcase the community to cyclists by offering local flavor, live music, contests and activities throughout the day.  As a fundraising opportunity, the Telluride Youth Lacrosse Association will run a beer garden that will also include wine and margaritas.  Local food vendors will offer samplings of Telluride’s culinary specialties, and merchants will provide goods and services at the Expo located in Elks Park.  The Main Street stage will feature music all day, with DJ’s T MUNZ and Juiceboxxx, and local favorite, The Great Funktier, will take the stage from 5:30 p.m. to 8:30 p.m.  A kids’ tricycle race, best biker’s calf contest, and photo ops with a professional photographer are a few of the many activities planned during the event.  At 8:30 p.m., High Country Shipping will host a movie night at the Elks Club featuring Mountainfilm shorts.  The Ride The Rockies Street Party is not exclusive to cyclists – the non-barricaded free event is open to the public, and local families are encouraged to join in the festivities. 


"The Town of Telluride is very excited to host Ride the Rockies.  I can think of no better place for 2,000 plus cyclists to start their journey across the Colorado high country,” said Greg Clifton, Town of Telluride town manager.  “We love bikes — and we love a good party!"


About half of the cyclists will camp at Headquarters, and the remaining will stay at lodging properties in Telluride and Mountain Village.  Most properties are sold out on Saturday evening due to the tour. 


“Ride The Rockies is contributing to what is shaping up to be a successful June,” said Michael Martelon, president and CEO of the Telluride Tourism Board. “We are already pacing 14% ahead of last June, and are expecting the figure to increase due to the tour.”


An opening ceremony will take place at 7:30 a.m. at Headquarters before cyclists depart on the seven day journey.  During the ceremony, The Ride The Rockies/ Denver Post Community Foundation will announce and present a $5,000 grant to a local non-profit organization.  The gondola will open at 6 a.m. on Sunday to accommodate cyclists that are staying in Mountain Village.  The Galloping Goose will run through midnight on Saturday and start at 6 a.m. on Sunday.  Cyclists will depart on a rolling basis, and the Spur will remain open on Sunday morning.


The event would not be possible without the support of local organizations, municipalities and others including Town of Telluride, Town of Mountain Village, San Miguel County, Telluride School District, Telluride Tourism Board, Telluride Ski & Golf, Telluride Youth Lacrosse Association, Telluride Youth Soccer Club, EcoAction Partners, Mountain Munchkins, Telluride Preschool, Mountain Sprouts and the Ride The Rockies local organizing committee.



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