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Telluride Ski Resort: ZEAL Optics and Telluride Ski Resort Announce the Perfect Colorado Partnership

Media Contacts: Tom Watkinson



Jamie Normandin


ZEAL Optics and Telluride Ski Resort Announce the Perfect

Colorado Partnership


From BOULDER to TELLURIDE, Colorado  (October 1, 2013) – ZEAL Optics, the most sustainable sunglass company in the world, and Telluride Ski Resort, the most beautiful place you’ll ever ski, announce today a partnership bringing these two Colorado brands together. The partnership supports ZEAL, as the Official Eyewear of one the world’s most renowned big mountain resorts. 


ZEAL Optics will have a strong presence in Telluride this winter promoting events, hosting product demos and mingling with the locals, thus helping ZEAL and Telluride enhance the adventure, creating unique memories as visitors take in the unbelievable experience that is Telluride through our lenses.


“For us this is about bringing a true Colorado experience to our consumers,” said John Sanchez, president, ZEAL Optics. “We are the only sunglass and goggle brand based in Colorado. At Telluride, they embody the authentic Colorado experience with every season and we couldn’t be more excited to be joining forces.”


This new relationship brings together two brands committed to providing quality products for their customers, while being environmentally conscience. Telluride Ski Resort’s environmental practices go hand-in-hand with ZEAL’s product materials and efforts in creating awareness of the need for sustainability, especially in the outdoor industry. 

One example of Telluride Ski Resort’s sustainability initiatives has been upgrading the snowmaking system at the resort. The new system will produce more snow while using ten times less energy. The new energy efficient equipment will save electricity by producing snow quicker and completing the snowmaking program earlier in the season. In the end, snow melt finds its way back into our Colorado River system for recreation and agricultural needs throughout the year.


ZEAL Optics has the only sunglass line in the world with every frame built out of plant-based materials in addition to a fully biodegradable sunglass. ZEAL recently presented the first ever plant-based lens, e-llume, as another addition to their eco initiatives. In the winter market, ZEAL is known for revolutionizing the goggle market with the HD Camera Goggle and the Original GPS Goggle. Based in Boulder, Colo., USA, ZEAL is an independent brand focusing on handcrafted quality eyewear built for life outdoors.


“It is a collaboration that will allow two boutique brands to work together and lead a sustainable journey.” said Heidi Lauterbach, Sponsorship Manager for Telluride Ski Resort. “This is a partnership that stems from quality products, an environmental awareness and Colorado based origins.”


Come experience ZEAL Optics at Telluride Ski Resort this season and create your own journey through the sustainable lens. &