View All News

In the News:

Playboy: Raising Hell in Telluride




Legend has it that Telluride got its name from its brutal mining town reputation. When Old West gold prospectors headed to the town, they were warned, “To hell you ride.” That doesn’t line up with what Dizzy Gillespie thought when he visited this Colorado town: “If Telluride ain’t paradise,” the trumpeter said, “then heaven can wait.”


The legendary jazzman is but one of a multitude of artists, celebrities, intellectuals and everyday people who consider this erstwhile mining town in southwestern Colorado one of the most beautiful places on earth. decided to send a beauty in her own right—Playmate Pilar Lastra—to spend a weekend enjoying the spring skiing charms of Telluride. Pilar sampled the slopes and snow sports, dining, nightlife, history and epic natural landscape of this San Juan mountains mining town–turned–tourist mecca. Don’t miss Pilar’s video rundown of her visit below, and read on to learn how to do it up right in Telluride.