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"Pedal Driven" film screening kicks off SMBA fall membership drive


September 9, 2011

For immediate release, end September 26, 2011

for more info, call or email Becky Reimann  970-708-1188


On the Trail from Conflict to Cooperation…..



“Pedal-Driven” film screening kicks off SMBA fall membership drive

September 25, 6 pm at the Elks Lodge, 472 W. Pacific Ave, Telluride, CO

$10 tickets only available at

For $20 SMBA MEMBERSHIP you get go to screening for FREE plus get fabulous rewards!

Join Now!


“Pedal-Driven: a bike-umentary”


United by the mission to create a more enjoyable, more sustainable world, the Northwest Emmy-nominated documentary film making team at Howell at the Moon Productions has joined forces with IMBA to create “Pedal-Driven: a bike-umentary”. It has been quite a ride, and San Miguel Bike Alliance, in collaboration with ALL of Telluride’s bike shops, would like to invite you to join us for a screening of “Pedal-Driven: a bike-umentary”.  PEDAL-DRIVEN will be playing at The Elks Lodge in Telluride on September 25 at 6 pm.


Tickets are $10 and are available at  SMBA members get into the screening for FREE! Individual membership is only $20. SMBA members get free admission to the film, PLUS a drink ticket, 2 door prize tickets, AND a T-Shirt.  Wow! What a deal!


PEDAL-DRIVEN is much more than a bike movie.  It is a film about every American’s right to the lands that belong to all of us. As Woody Guthrie famously sang 70 years ago, “This land is your land, this land is my land,” and in that spirit this film was created as a non-profit, from which all proceeds will benefit sustainable trail-building on public lands in the Pacific Northwest. The hope is to inspire and engage Americans in a dialogue about where mountain biking and other sports belong on the American landscape. (Read more about the film below…)


This screening will kick off SMBA’s fall membership drive and engage the Telluride community in promoting, volunteering for or participating in the upcoming Fall Tilt bike race.


In a trailblazing collaboration, ALL five of Telluride’s bike shops are joining forces with SMBA to promote this screening and help with the SMBA Membership drive.  Sponsors include Bootdoctors, Gravity Works, Telluride Sports, Life Cycles and Paragon as well as Wells Fargo Bank.



There will be TWO bikes given away as well as tons of door prizes.  Gravity Works is donating a Bianchi Cruiser and a bunch of cool stuff.  Bootdoctors is donating a Giant Cruiser and other items.  Telluride Sports, Lifecycles and Paragon are all donating lots more great door prizes.



ABOUT San Miguel Bike Alliance:

SMBA is a non-profit bike alliance formed as a response to many Telluride trail closures.  The careful, persistent advocacy of SMBA has provided invaluable strength to the development of current and future trail access in Telluride.  SMBA is the voice of bike riders in the region, participating in public discussions, planning, trail building, events and education,” says SMBA co-founder Becky Reimann.


Current president Adam Black adds, “We have been a partner in planning, developing, building and maintaining Telluride’s mountain bike trails as well as the various bike competitions, along with the Town of Mountain Village Recreation Department, Telluride Ski and Golf and the Forest Service. SMBA’s  mission is to “Maintain Existing Trails, Establish Strategic Alliances & Relationships, Plan & Develop New Trail Systems, Protect Trail Access and Educate Trail Users.”

Black continues, “We are pleased to see the bike community come together to support SMBA.  This cooperation among all the bike shops shows the power of collaboration and teamwork to develop the sport of biking in our community.  Folks who care about biking and trails really should join SMBA and be part of this important effort.”

Ryan Dohnal, Sales and Marketing Manager, Telluride Sports/Peak Sports agrees that “SMBA is at the forefront of promoting biking in the Telluride region and Telluride Sports is proud to be a partner. Improving the quality of our trail system and promoting the sport will only assist in making Telluride a year round tourist destination. We are also glad to see SMBA bring a highly anticipated film, Pedal Driven, to a movie screen here in Telluride,”


Penelope Gleason, co-owner of Bootdoctors and Paragon lauds the unusual collaboration of traditional competitors:  “We feel it is essential that the bike community join together to ensure the sustainability of biking in our region.  Biking has really grown to be an important economic stimulus plus a great addition to the health and quality of life in mountain resort areas.  Bootdoctors and Paragon have been supporters of SMBA since its inception.  This kind of cooperation between business, government and the non-profit sectors is the only way our community can carefully manage our natural resources, especially our trails and open space for the enjoyment of all.  SMBA is the central force that joins us together in our shared support of biking in the San Miguel region.” 


About PEDAL-DRIVEN the Film:

For more than two years, the filmmaking team at Howell at the Moon traveled across the western United States, compelled to tell a story of clandestine groups of rogue mountain bikers who build illegal trails on America’s public lands. Promises were made to keep locations secret, breathtaking footage of extraordinary riders was captured, interviews were conducted with both sides of the conflict, battle lines were drawn, illegal trails were ripped out, existing trails were shut down. Then, somewhere along the way something shifted: both sides came to the table, partnerships were forged, agreements were signed.


This engaging and powerful new documentary film is designed to advance the national discussion around where mountain biking belongs in the American landscape. PEDAL-DRIVEN expertly explores the long-standing conflicts between riders and the federal agencies charged with managing our public lands, as this exploding sport makes its way out of the woods and into the public eye.


The film was created in affiliation with IMBA and with the cooperation of the US Forest Service, and major funding was provided by Shimano, Specialized, Clif Bar, Diamondback, Yakima Racks, Pyramid Brewing Company, City of Leavenworth, Timberland, and Steven's Pass Bike Park, with promotional support from All profits will be donated to future trail projects committed to the ideals of sustainable recreation and stewardship of our public lands.


You can find up-to-date information about Pedal-Driven and see trailers at


Music by: Jimmy Eat World, Marc B., The Let Go, Opiuo, Stuporhero, and many other talented Northwest bands.


Contact for more info:


Becky Reimann

Screening Coordinator



Trevor Martin, SMBA Events Coordinator



Adam Black, SMBA President

970-369-4800, ext 2

970-729-0568 cell




for press photos and more info on the film: