In the News:
Market on the Plaza returns to Mountain Village June 20 with something for everyoneMarket on the Plaza returns to Mountain Village June 20 with something for everyone
MOUNTAIN VILLAGE, Colo. – June 13, 2012 – Nothing says summertime in Colorado like an open air market, especially amid the sun-soaked backdrop that defines Mountain Village Center. So beginning June 20, the downtown paver-laden space referred to as Heritage Plaza will once again be teeming with white tents and Colorado-proud vendors as the Market on the Plaza returns to Mountain Village.
In its second year, this season-long market will offer patrons some unconventional variety. Of course the usual, and much desired, products will be available – produce, dairy and prepared foods. But Heritage Plaza will also be dotted with less traditional vendors and activities. And to encapsulate this concept of day-time entertainment, Mountain Village has changed the name of the market from the Mountain Village Farmers and Artisans Market to the Market on the Plaza.
“Mountain Village is often referred to as a European-style destination, so we decided to bring a little European tradition to Mountain Village with a market that has a little of everything, just like many European towns and cities do,” explained Nichole Zangara Riley, community relations manager and co-market manager. “Prepared foods, music, leather goods, art, fresh produce, live performances, textiles, fresh-cut flowers, spices, candles, jewelry … it’s about creating a vibrant atmosphere that makes people feel good.”
Piggybacking on some key summer dates in Mountain Village – June 20; July 3, 11, 18, 25; August 1, 8, 15, 22, 29; September 1 and 13 – the Market on the Plaza will be held in conjunction with the Town of Mountain Village’s FirstGrass and Sunset Blues Concerts in June and September, respectively; Telluride Mountain Village Owners Association’s Red, White and Blues Celebration and Sunset Concert Series; and Telluride Film Festival weekend. Market hours are from 12:30 p.m. to 6 p.m.
Of course what would a market be without the food, either newly harvested or freshly prepared? Co-Market Manager and Planner I Katie Tyler, has reached out to vendors to begin to connect them with consumers and the community.
“The whole concept of farm to table – be it the kitchen table or restaurant table – it’s all about promoting sustainability, supporting our regional economy, and offering healthy food options,”
Tyler said. “We used regional Colorado farming resources to extend our outreach as well as changed a few aspects of the market to benefit our vendors this year: vehicle access onto the plaza for load in and load out; a co-op booth option; free vendor parking; and assistance with the loading and unloading of goods.”
In that same vain – connecting the community with the market – the Town of Mountain Village has partnered with the Wilkinson Public Library, a mainstay vendor at this year’s Market on the Plaza.
“To say that the library is moving things uptown is an understatement. In the words of one staff member, they are invading Mountain Village this summer, and we couldn’t be more thrilled,” Zangara Riley said.
Now in its fourth year, the library series Books and Cooks, which invites guest chefs to cook a dish from one of the many cookbooks in the library’s collection, will have the main stage in Heritage Plaza, beginning with the July 3 market. The first chef scheduled to showcase her remarkable skills is Lisa Dahl. As the executive chef and owner of two five-star restaurants in Sedona and Scottsdale, Lisa recently published a cookbook titled The Elixir of Life: Finding Love and Joy in the Passionate Pursuit of Food. Many of the recipes in this book focus on different interpretations of some of the lustier and rustic recipes found in Italy. And all lucky market patrons will be able to have a sampling of what she prepares.
“How perfect: the first Market on the Plaza cooking demonstration is with such a celebrated chef. Really, we couldn’t have planned this better even if we tried,” said Zangara Riley. “Then later in the summer, Chef Bud, host of the ever popular library program Books and Cooks will lead cooking demonstrations with other fellow chefs – using ingredients they’ll purchase at the Market on the Plaza. Again, tying things back to that direct consumer-farmer connection is what we are striving for.”
For the little ones, the children’s department will bring three episodes of story time to the market June 20, July 18 and August 15 at 2 p.m. each day. These outdoor story time readings will be accompanied by bubbles, face painting and temporary tattoos, all for free. As if all of this free entertainment wasn’t enough, the library is currently scheduling several musicians to play at the market, including cowboy poet and singer Kerry Grombacher July 11, and a poetry reading July 3 with Laurie Wagner Buyer and W.C. Jameson. They will perform their unique western brand of poetry from their latest book, When I Came West, before the Red, White and Blues Celebration Concert at 2:45 p.m.
And the invasion isn’t over yet. The library will have a “help desk” booth all summer long where patrons will be able to receive staff assistance, such as applying for or renewing one’s library card, answering technical questions regarding iPhones, iPads, laptops and more. But the offerings and entertainment don’t end here. There are certainly more surprises in store as Zangara Riley and Tyler continue to book new programming and vendors.
“Our market has almost doubled in size over last year in terms of vendor numbers. We want to see that number continue to grow so that our market patrons really feel like they are getting a well-rounded open air market experience. To that end, we will keep the application process open on a rolling base,” explained Tyler.
The town will accept vendor applications all summer long, and to incentivize potential vendors, vendors may purchase a 2012 Mountain Village Business License for $25, a $100 value, and for another $50 can participate in the remaining 11 markets. Applications must be received two weeks prior to the market date.
For an updated list of what to expect from one market to the next, please check out www.townofmountainvillage.com/market or like Mountain Village at www.facebook.com/townofmountainvillage.
Mountain Village Media Contact:
Nichole Zangara Riley
(970) 369-6430 | (970) 729-2179 | email@example.com | townofmountainvillage.com
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ABOUT MOUNTAIN VILLAGE
Mountain Village, situated in the heart of the breathtaking San Juan Mountains, was incorporated in 1995 as a home rule municipality. Its founders envisioned a European-style ski-in/ski-out, pedestrian-friendly destination resort that would complement the historic mining town of Telluride. A three-stage gondola transportation system connects the Town of Mountain Village with the Town of Telluride. Situated at 9,500 feet, Mountain Village is comparably a world apart from other resorts: it is innately spectacular, beautifully orchestrated and planned, and overflowing with style, charm and sophistication. For more information, please visit us on the Web at www.townofmountainvillage.com.