The Telluride Tourism Board recently announced an annual awards program that will recognize community members for excellence in promoting and retaining tourism to the destination. The inaugural Spirit of Tourism Achievement Recognition (STAR) Awards will be announced at the TTB’s Annual Meeting on June 7 at the Madeline Hotel & Residences. The STAR Awards will focus on three tourism focused areas: Service, Marketing & PR and the Destination SuperSTAR. Prizes ranging from Ride Festival tickets to an ad in the Visitor Guide will be awarded to the winners.
Candidates can be nominated by colleagues or self-nominated, based on the following criteria:
ServiceSTAR: The ServiceSTAR will be awarded to a candidate who has offered an exceptional level of service to a guest, in one instance or continually through the year. The ServiceSTAR gives the guest a lasting positive impression of the destination by a simple or elaborate gesture of customer service. The ServiceSTAR will receive two tickets to the Ride Festival.
PromoSTAR: The PromoSTAR will be given to a person or business that has successfully promoted the Telluride brand through marketing and/or PR efforts. Results can be measured through media hits, visitation, Google analytics, etc. The PromoSTAR will receive a $500 gift certificate to the local restaurant of their choice.
Destination SuperSTAR: The Destination SuperSTAR has positively impacted the destination through an event, festival, business or cutting edge way that promotes Telluride and drives visitors to the area. The Destination SuperSTAR will be awarded a half-page ad in the Winter 2016-2017 Visitor Guide.
“The STAR Awards give us the opportunity to thank our stakeholders for supporting tourism in the destination, and we hope will start to encourage strong performance in years to come,” said President and CEO of the Telluride Tourism Board, Michael Martelon. “We look forward to recognizing the people and businesses that have contributed to Telluride’s success over the past year.”